From the first of July, 2011 shipments started in a separate division in Penza, which is a part of Saratovsky branch of Luding Ltd group of companies. Penza, the population of which is 500 000 people, is a promising place for business development. There are big federal and regional distribution networks, HoReCa establishments on its territory. Many retail clients work there too. Opening of a separate division in Penza is another step in the branch development of Luding Ltd group of companies. Now residents of Penza will have a chance to buy alcohol of good quality at a reasonable price, and the qualified staff of a separate division will help them with that. At the present 30 people work in the division. Their quantity will be growing along with sale growth of the branch at the expense of qualified work with customers and expansion of the service territory. Luding Ltd group of companies plans to effect sales of their products in Penza region in the near future.